Breakfast has always been known as
the most important meal of the day. For many Americans, cereal is a top choice
for this meal. From babies to senior citizens, many residents across the
country consume the beloved breakfast cereal of Cheerios. The bright yellow
packaging of this General Mills product is not only alluring but also
informative. This packaging was made to attract potential buyers to Cheerios.
The purpose of the packaging of the Cheerios is to convince people of the
benefits of eating Cheerios. I believe that General Mills achieves their
purpose through the use of multiple rhetorical strategies.
First off, on the front of the
cereal box there is a list of basic nutrition facts for one serving of
Cheerios. With information like 100 calories per serving and zero grams of
saturated fats, what health nut wouldn’t love this product? Useful information
like this makes consumers feel like Cheerios are the healthiest cereal choice
for them.
Also on the front of the box is a
quote stating that Cheerios are “clinically proven to help reduce cholesterol”.
High cholesterol is becoming a more prevalent problem in today’s society; so
with Cheerios claiming that they can help lower it, consumers with high
cholesterol are automatically drawn to the product. Just like the nutrition
facts on the front of the box, this quote helps emphasize the health aspect of
Cheerios to the buyer.
On the side of the Cheerios box,
there is a large list of all the nutrition facts of the cereal. These facts not
only show how healthy Cheerios are, but also how they are for everyone. When
listing the serving size of the product, a special serving size is listed for
children ages four and under. By adding this element, General Mills is showing parents
that Cheerios are a safe food for their precious children and that the product
was created with kids in mind. Through these rhetorical strategies, General
Mills is able to achieve their purpose of showing consumers the benefits of
eating Cheerios.
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