TOW #23: Hand Sanitizer Advertisement (visual)

Writing Goals:

     1)   Make stronger word choices

     2) Try not to repeat words so frequently   

     3)   Focus more on the analysis than the summary

  

             

Germs are everywhere and nearly impossible to avoid. Hand sanitizer companies, such as Dettol, use play towards the viewer’s emotional side by showing everyone what they are touching. Dettol’s ad in particular focuses in on the germs that are on public transportation. Many people use public transportation daily and know how unsanitary it can be; so this advertisement can be see as relatable and a wake up call to avid users of public transportation.

            Firstly, the Dettol advertisement pictures a girl on what looks like a bus, holding on to a hand. This hand and the other hands hanging from the bar represent the germs that lie inside buses and also how unsanitary public transportation is. This image alone can convince viewers to go and purchase Dettol’s hand sanitizer in order to keep ones-self germ free and health.

            After noticing the hands in the advertisement, most people would read the words at the bottom of the ad: “Whose hand are you holding?” Phrasing like this makes the audience wonder who’s germs they have acquired throughout their day and if they should start carrying around the Dettol hand sanitizer to prevent bad germs from spreading. Underneath the bold wording, there is a statement that says, “Dettol instant hand sanitizer kills 99.99% of germs.” Statistics like that make the audience even more compelled to purchase Dettol’s product.

            Finally, an image of a mini Dettol sanitizer bottle is placed on the advertisement. The image will allow potential customers to know what the bottle looks like so if they end up purchasing the hand sanitizer they will know what they are looking for.

            Although it is not stated in the advertisement, most germs are seen as bad, especially those found on means of public transportation as depicted in the ad. By appealing to this idea of germs and how unsanitary public transport can be, the Dettol hand sanitizer company is able to successfully lure viewers into purchasing their product; which as we know is the goal of almost every advertisement.