Today,
advertising through TV commercials is one of he most common ways to get the
word out about ones company. But, with so many commercials out there businesses
need to find ways to make their ad stand out from all the others. E*TRADE has
done just that by creating a humorous, cute, and most importantly memorable ad.
I mean who doesn’t know about the E*trade baby commercials? One adorable little
baby has quickly become a household face. This little boy is given the voice of
a grown man and is made to seem like he is broadcasting about his love for
E*trade. In this commercial in particular the baby is put in what he calls
solitary confinement because he rode the dog around the house. But of course,
even in time out he hides all his electronic devices so that he can still go
check his stocks on the E*trade app.
The
overall purpose of this commercial is to convince viewers to begin using
E*trade. The main audience is adults who own stocks, but it also appeals to
almost anyone who watches this charming ad. By adding the elements of humor and
the baby captivates viewers. By giving the baby adult characteristics such as
its voice and its possession of multiple electronic devices easily appeals to
the humor element of the ad. However,
by keeping some of the elements of the baby, like the fact that he was given a
time out and that he is in a crib creates a sense of cuteness, which is very
appealing to most.
I
do not believe that the overall purpose of the ad (convincing people to use
their product) was very successful. This is only because I do not know anyone
who has ever used E*trade. But I think it was able to make the companies name
well know because of how darling the ad was. So, even though I do not believe
that they achieved their main purpose, I still think that E*trade was able to
make a memorable commercial which in the long run could help their company
succeed.
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