Children are our future, but are
they also the future of advertising? AT&T harnesses the cuteness of little
children to advertise many different aspects of its company. Recently, AT&T has been airing
multiple of these adorable ads. They begin with an interviewer asking a group
of four young children a question. In this commercial in particular the
question asked was, “why is it better to get what you want now instead of
later?”. In reply, a little girl says the phrase: “you don’t want to wait to
eat your raisins because they’ll turn into grapes”. The commercial finished by
stating that “now is better” and that AT&T is now the fastest and most
reliable 4g LTE network.
AT&T targets adults and anyone
in search of a new wireless network through this commercial. Their purpose is
to create a memorable advertisement that would stick in the minds of viewers in
order to promote its own networking company. By adding the young children into
the commercials, AT&T is able to successfully appeal to pathos. By first
interviewing the kids and then turning what they say into an advertisement, the
company can proudly display their masterpiece of manipulation. These clever and
lovable kids, just like the ones in the Cutest Grape ad, draw attention to the
AT&T Company and help create sales. Also, the children often add naive humor
that also grabs viewer’s attention. For example, when asked what place she is
in for the competition of cutest kid, the same little girl that mentioned the grapes
responded that she was in kindergarten. How could anyone ignore something that
adorable?
I personally believe that AT&T
successfully fulfilled their purpose of making a memorable advertisement in
order to promote their company. These ads are one of my favorites that are currently
airing. Although I do not use
AT&T, nor do I plan on changing my wireless provider (not like that was my
decision in the first place), I still found this commercial adorable and unforgettable.
No one can ignore these adorable children.
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